More info on Wikipedia
Quick Facts
- SEO removes barriers to the indexing activities of search engines
- Black hat SEO or Spamdexing degrade the relevance of search results
- Search optimized websites are called search engine friendly
- The earliest use of the expression 'search engine optimization' was in a spam message in 1997
- Backlink checker and the Pagerank checker are popular SEO tools
Expert summary
Search engine optimization or SEO (also called search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines. The aim is the creation of a higher organic search listing which will increase the volume of traffic from search engines. It has been a key web marketing activities in the recent years. It can target different kinds of searches like image search, local search, vertical search, etc. The basic principle behind SEO is the consideration of how search engines work and what people search for. Optimizing a website includes editing its content and HTML coding.
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