More info on Wikipedia
Quick Facts
- SEO removes barriers to the indexing activities of search engines
- Black hat SEO or Spamdexing degrade the relevance of search results
- Search optimized websites are called search engine friendly
- The earliest use of the expression 'search engine optimization' was in a spam message in 1997
- Backlink checker and the Pagerank checker are popular SEO tools
Expert summary
Search engine optimization or SEO (also called search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines. The aim is the creation of a higher organic search listing which will increase the volume of traffic from search engines. It has been a key web marketing activities in the recent years. It can target different kinds of searches like image search, local search, vertical search, etc. The basic principle behind SEO is the consideration of how search engines work and what people search for. Optimizing a website includes editing its content and HTML coding.
Recommended content by 6 experts
-
Google Webmaster Help Center
Information to make your site Google-Friendly. That's all you need to know -
-
-
-
Future of Search (2/5): Microsoft interview with Latitud
Prominent figures from the search industry tell Jon Myers, from SEM agency Latitude, how they envisage the future of search, in a series of 5 interviews taken during the Online Marketing Show 2007 in London. -
Pitch Talk 3 - Search Engine Marketing
(Dutch) Wat moet ik als marketeer met Search Engines? En wat zijn de ontwikkelingen op dit gebied? Wat is en wat wordt de rol van Google en hoe ... alle » spelen de zogenaamde Search Engine Bureaus hier op in?Ronnie Overgoor praat met Google (l), Checkit (r) en Jeroen van de Wiel (m) over dit snel ontwikkelende speelveld.
-
Google By Sarah Milstein, Rael Dornfest
Google: The Missing Manual is a friendly deskside companion, brimming with tips for getting more out of the world's favorite search program. -
Google Advertising Tools
Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage. -
Google Pocket Guide
Crafted from our best-selling Google Hacks title, the Google Pocket Guide provides exactly the information you need to make your searches faster and more effective, right from the start. The Google Pocket Guide unleashes the power behind that blinking cursor by delivering: A thorough but concise tour of Google's features Practical examples to inspire going beyond the basic keyword search Secrets for constructing more powerful queries using Google's special syntax Advice on how to understand and further refine the results Google provides Whether you're a student researching a topic for class, a medical or legal professional needing field-specific reference information, or a home user looking for that article on home repair you forgot to bookmark, the Google Pocket Guide will take you from mystified to mastery.
Refine your search
- Add additional tags to your search
- google (35)
- search engine (12)
- tools (10)
- blog (10)
- seo top (10)
- seo resources (10)
- search (9)
- seo website (8)
- marketing (7)
- engine (7)
