More info on Wikipedia
Quick Facts
- SEO removes barriers to the indexing activities of search engines
- Black hat SEO or Spamdexing degrade the relevance of search results
- Search optimized websites are called search engine friendly
- The earliest use of the expression 'search engine optimization' was in a spam message in 1997
- Backlink checker and the Pagerank checker are popular SEO tools
Expert summary
Search engine optimization or SEO (also called search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines. The aim is the creation of a higher organic search listing which will increase the volume of traffic from search engines. It has been a key web marketing activities in the recent years. It can target different kinds of searches like image search, local search, vertical search, etc. The basic principle behind SEO is the consideration of how search engines work and what people search for. Optimizing a website includes editing its content and HTML coding.
Recommended content by 6 experts
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Google ranking factors - SEO checklist
There are "over 200 SEO factors" that Google uses to rank pages in the Google search results (SERPs). What are the search engine optimization rules? Here is the speculation - educated guesses by SEO webmasters on top webmaster forums. -
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SEO Book Keyword Research Tutorial Video
Tutorial video by Aaron Wall explaining how to use the free SEO Book keyword research tool to aid your keyword selection and search engine ... alle » optimization efforts.Chose the right words for your PPC search engine marketing and web advertising campaigns -
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Make Your Wordpress Blog Search Engine Friendly
This is a nice explanation of how to create labels in a siloh effect as he refers to. Wordpress does not do it automatically but here's another free tool which does it automatically without thought is something called moguling; type in moguling in google.
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Understanding Search Engines: Mathematical Modeling and Text Retrieval
he second edition of Understanding Search Engines: Mathematical Modeling and Text Retrieval follows the basic premise of the first edition by discussing many of the key design issues for building search engines -
Search Engine Visibility By Shari Thurow
Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. -
Search Engine Advertising: Buying Your Way to the Top to Increase Sales
You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of visitors--though converting them to buyers is another story.
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