The Google Story: Inside the Hottest Business, Media, and Technology Success of Our Time

Very interesting read. The author clearly loves Google but that aside, he covers the story from the start of Google as a research project at Stanford University through to their IPO and after. The best parts of the book for me was the incubation phase where they thought it was a good idea but needed to figure how to make money off it and turn it into a successful business. Lots of details on the key decisions made along the way but not too many details where you'd get bored reading it. I appreciated how the author covered this as a business story covering the early investors who believed in the value of the idea to the immensely successful branding of the Google name. If business and technology companies in interest you, I don't think you'll be disappointed reading this book.